Coca-Cola helps ‘kirana’ retail owners better their sales

This ‘Retailer Capability Development Initiative’ is titled ‘Parivartan’. With over 12 million outlets, India’s retail sector, worth $500 billion, and growing at 15 per cent every year, plays a crucial role in the nation’s growth story. A major constituent of this burgeoning sector is the chain of ‘kirana’ shops (your friendly neighbourhood small grocery stores),…